5 Reasons Why Great SEO Is So Important

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How do you get more traffic to your site? If you’re not using search engine optimization, or S.E.O., you’re missing out on lots of potential traffic. SEO helps you reach the widest audience possible, which can increase revenue and conversions exponentially. Here are five reasons why great S.E.O is so important to your business’s success.

#1) It Builds Trust

It’s estimated that over 90% of consumers search online for local businesses. A good ranking on Google will not only bring in new customers but help you build trust with your existing ones. It can also assist in getting on other directories like Yelp and Foursquare. This can be extremely beneficial to small businesses that don’t have a huge marketing budget.

High rankings on these sites are usually free, or low cost. All of these factors combined make search engine optimization an excellent way to market a business online without having to spend big bucks up front.

#2) It Helps Build Visibility

Search engine optimization helps build visibility by ensuring that your website content can be found and accessed by those who are looking for it. If no one can find your website, then you might as well not even exist, right? When people search online using words related to your business niche or products and services you offer, it’s imperative that your site appears at or near the top of relevant search results. 

Optimizing your site not only increases potential clients’ chances of finding you online but also boosts trust in what they see once they do get there! Improving Rankings = More Site Traffic: This goes hand-in-hand with increased visibility.

#3) It Makes Growing A Business Easier

If you’re just starting out and trying to gain more exposure for your business, it can be difficult to grow without a strong marketing strategy. S.E.O is an excellent way to market your business because it allows you to generate traffic from different search engines online – meaning people will find you when they’re searching for products or services like yours. 

It also helps increase brand awareness, which is why many large companies invest heavily in SEO strategies. In fact, according to HubSpot, 43% of businesses who claim their goal was increasing leads or revenue say that their efforts were successful thanks to their solid SEO strategies.

#4) It Increases Sales

Ranking high on Google for search terms related to your product or service will put you in front of a ton of customers. This leads to increased sales, which in turn means higher revenue for your business. It Keeps Your Business Profitable: No matter how much you love what you do, sooner or later you’ll have to earn a living—which means turning a profit from your business. And when it comes to revenue-generating opportunities, there’s nothing more lucrative than ranking highly in Google searches.

Improving your search engine ranking can translate into a significant increase in profits. When you rank at #1 for search terms that are highly targeted and relevant to your products and services, it’s almost guaranteed that you’ll see a sizable jump in sales from customers who found you organically. It Improves Brand Awareness: Search engines have become synonymous with finding information on anything under the sun.

#5) It's Good For Site's Long Term Health

From an S.E.O standpoint, a strong website should be focused on two primary objectives: it should provide high-quality content that draws users to your site (organic traffic), and it should have a clean code structure that makes it easy for search engines to index your pages (search-engine friendly). These are key factors in determining whether or not your site will be successful long term.

Without high-quality content and a clean code structure, your website isn’t likely to attract users in significant numbers. The users that do come to your site aren’t likely to stick around long if there’s nothing for them to do when they get there.


In conclusion, it’s critical that you put a lot of thought into your S.E.O. It should be given as much time and energy as other marketing strategies like PPC and social media. This concludes my post on why great S.E.O is so important, I hope you found it useful and if you have any questions please leave them in the comments below!

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Aaron Neil

Contributing Writer

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