What’s the point of having a business website? Isn’t it enough to have just an e-commerce site? As it turns out, no matter the size of your company, having an independent website can significantly benefit your business in both short and long term, so here are five reasons why every small business should have its own website design.
1) To Increase Customer Conversion
Your website is your storefront. It’s where you convert new customers and keep existing ones coming back. Studies show that 80% of all online purchases start with a search on Google, Bing, or another search engine. The more traffic your site gets from search engines, the more sales you’ll make.
2) Improve Customer Experience
Many small businesses struggle to keep up with rapid-fire advances in technology, including web design. Building a website might sound like an intimidating task, but it’s really not as hard as you think. There are plenty of small business website design companies that offer affordable packages and will help you create a professional online presence.
3) Enhance Brand Awareness
The internet is a crucial component of any small business’ marketing strategy. Having a website shows people that you’re serious about your business and allows you to market yourself directly to consumers who might be interested in your products or services. The more visible you are, and in front of qualified leads, the easier it will be to gain new customers and grow your business—and there’s really no better way to do so than by making sure you have a stellar website.
4) Gain Google Ranking Boost
A well-designed and maintained website is a strong first step toward getting more traffic and leads. If you want to grow your business, it’s important to have a professional-looking website that you can easily update with new content. A well-designed, mobile-friendly website makes sure that Google knows about your business and its offerings—and that consumers can easily find you when they’re searching for your products or services. In order to rank highly in search results, businesses need a responsive website and solid on-page SEO.
5) Create Online Presence
If you’re looking to create an online presence, look no further than website design. Not only does it make it easy for potential customers to find out more about your brand, but it also makes getting started in business easier than ever before. With a little know-how and some determination, your company can be found on multiple platforms with relative ease—making it even easier for people around the world to discover all of your best products and services.
Creating a well-designed website can help your small business stand out from its competitors and give you an edge over other businesses in your niche. Here are some great reasons to consider getting a new website or redesigning your current one.